ART DIRECTION
Campaign asset creation of tier 1 product launches for responsive omni channel usage. Featured Examples:
WW Daily Essentials
WW Latte
Client
WW
Role
Art Direction
Photoshoot Production
Post Production
DEVISE CREATIVE
Create and pitch original concepts to
Global Creative Director for approval.
*Concept 01 approved for WW Daily Essential Vitamins
*Concept 02 selected for WW Latte 3D launch.
PHOTOSHOOT PRODUCTION
PRODUCTION
Managed photo shoot production, coordinating the selection and booking of photographers, stylists, models, and locations for project success.
SHOOT SCHEDULE
Developed shoot schedule & shot List.
SHOOT DECK
Created and distributed shoot deck
detailing directive, formatting and all relevant shoot information.
POST PRODUCTION
ASSET MANAGEMENT
Edit initial selects and organize assets in Digital assets management system.
PRESENTATION
Prepare and present Department wide presentation of shoot and available assets for team review and selection feedback.
POST PRODUCTION
Direct image retouching and asset delivery.
MASTHEAD MANAGEMENT
Responsible for Masthead creation including presenting initial selects, retouching assets and processing all deliverables across 15 Markets.
Role
Photo Selection
Post Production
Asset Management
Final Deliverables
MASTHEAD SELECTS
POST PRODUCTION
MASTHEAD MANAGEMENT
Prepare, present, manage, and final asset delivery for Masthead Assets across 13 Markets.
VISUAL DESIGN - PHOTOGRAPHY
Art Direction and execution of original UI photography Assets.
Role
Art Direction
Photo Selection
Post Production
Final Deliverables
Asset Management
VISUAL DESIGN
Art Direction, on-set coordination, image selection, post production and build of UI design documents for photography assets.
